Midsummer Nights Dream Essays (930 words) - Operas,

Midsummer Night's Dream The play "A Midsummer Night's Dream" by William Shakespeare offers a wonderful contrast in human mentality. Shakespeare provides insight into man's conflict with the rational versus emotional characteristics of human behavior. Athens represents the logical side, with its flourishing government and society. The fairy woods represents the wilder, irrational side where nothing seems to follow any sort of structure. The character of Bottom the weaver is a direct reflection of these two worlds. He brings the rational and irrational elements of the play together in several ways. Nick Bottom is indeed one of Shakespeare's most memorable creations. He is first introduced during the casting of "Pyramus and Thisbe"(1.2.253). Bottom is ready to take on anything. He wants to play every part in the play. This can be seen as he says: "An I may hide my face, let me play Thisbe too. I'll speak in a monstrous little voice: ?Thisne, Thisne!'- ?Ah Pyramus, my lover dear, thy Thisbe dear and lady dear'"(1.2.43-45). Further along he states: Let me play the lion too. I will roar that I will do any man's hear good to hear me. I will roar that I will make the Duke say ?Let him roar again; let him roar again'. (1.2.58-60) Clearly, Bottom has complete confidence in his ability to sweep from one end of the emotional scale to the other. Perhaps he feels that playing only one role in the play is constricting and he does not want to limit his talent to one specific person. This is the basis of the difference between him and the lovers. He does not want to feel restricted by anything or anyone, thereby casting aside the idea that loving only one person is possible. As he asks: "What is Pyramus? A lover or a tyrant?" (1.2 17) and shortly thereafter remarks: That will ask some tears in the true performing of it. If I do it, let the audience look to their eyes. I will move stones. I will condole, in some measure. To the rest. ? Yet my chief humor is for the tyrant. I could play'er'cles rarely, or a part to tear a cat in, to make all split. (1.2.19-23) Here he gives us insight into his own personality and almost seems to mock those in love. When he says "let the audience look to their eyes" (1.2.20), he is directly touching on one of the themes in the play: the use of one's eyes in love, which according to Bottom means that people do not use their heads when in love and that it is an emotion merely based on superficialities. Whatever the case may be, it is obvious that he is much more of a lover than a tyrant. Bottom proceeds to show however, that one can love and be a tyrant at the same time. When he is transformed into the ass and shares Titania's bower, it shows his marvelous adaptability to adapt immediately to whatever life offers him. His energetic love of life, good nature and eager innocence obtains him this entrance into the "other world" so different from his own. Perhaps he is not completely incapable of feeling or understanding love. Starting from his position as a "rock-bottom" realist, he can, with the same vigor and joy he brings to whatever he does, respond to this power and believe. The fantastically transformed Bottom, the least likely candidate for the position in the world before his transformation, becomes a participator in the fairy world in the incredible role of being Titania's lover. But we see thus that it was possible after all. He can, in sum, be both a lover and a tyrant yet he knows that being in love is but a passing phase and that at some point, one must face reality again. When Bottom awakens from his "dream", his own manner of reacting to it is the best approach to the experience. Wonder, awe, and a very strong sense of the power beyond man's apprehension are communicated by his words here. "I have had a dream past the wit of man to say what dream it was. Man is but an ass if he go about t'expound this dream" (4.1.200-202). He rightly declares the unfathomability of his "dream" and feels most profoundly its power. He knows that it should be called "Bottom's dream"(4.1.208) for these correct reasons because, like being in love, it had no real substance. Some might argue that Bottom is a domineering, brash, self-centered personality, which would be a direct

Management Communication Essay Example

Management Communication Essay Example Management Communication Essay Management Communication Essay Communication Is the work of managers, day In and day out. The dally work of managers. A. Managers are in constant action. 1. Switch frequently from task to task. 2. Change their focus of attention to respond to issues as they arise. 3. Engage in a large volume of tasks of short duration. B. Managers spend most of their time Interacting with others. 1. Engage In Interactions both Inside and outside the organization. 2. Talk and listen when in action. II. The majority of managers cluster around three core management roles. Interpersonal roles are the richest source of information for managers because of A. Their immediate and personal nature. 1. The figurehead role Is exhibited when performing ceremonial duties of their position. 2. The leader role is exhibited when demonstrating their responsibility for the work of the people in their unit and their actions. This is where the influence of managers is most clearly seen. 3. The liaison role is exhibited when establishing and maintaining contacts outside the vertical chain of command. B. Informational roles of managers are required because not even the most expensive management Information system can match the speed and intuitive power of a well-trained managers brain for Information processing. 1. The monitor role allows managers to scan the environment for Information. Subordinates. 3. The spokesperson role allows managers to send information to people outside of their organizations. C. Decisional roles are used by managers to make decisions on behalf of the organization and the stakeholders with an interest in the organization. 1. Interpersonal and informational roles often aid the decision making process. 2. The entrepreneur role is shown when managers seek to improve their genuineness, to adapt to changing market conditions, and to react to opportunities as they present themselves. 3. The disturbance or crisis handler role depicts managers who must involuntarily react to conditions. 4. The resource locator role involves managers making decisions about who gets what, how much, when, and why. 5. The negotiator role is used to resolve disputes with people inside and outside the organization. Ill. Although the specificity of managers work may differ, there are a few major characteristics relating to every Job. A. The time of managers is fragmented. This often drives managers to overwork ND can force them to complete tasks superficially. B. Values compete and the various roles are in tension placing managers in the middle when making many decisions. Managers cannot satisfy all parties involved, thus decisions are often based on the urgency of the need and the proximity of the problem. C. The Job of managers is overloaded due to significant reorganization efforts to make businesses more efficient, nimble, and competitive. Downsizing, coupled with high-speed data processing and remarkably efficient telecommunication systems has greatly increased the number of people directly reporting to managers. D. Efficiency becomes a core skill for successful managers. A. The role of the entrepreneur is gaining importance as managers become increasingly aware of threats and opportunities in their environment. Managers who are carefully attuned to the marketplace and competitive environment will look for opportunities to gain an advantage. B. The leader role is gaining importance as managers must become more sophisticated as strategists and mentors. Managers need to become more active mentors to attract and retain skilled employees. C. Managers must create a local vision as they help people within their organization to grow. V. The 21st Century workplace will require three types of skills, each of which will be useful at different points in your career. A. Technical skills are most valuable at the entry level, but less valuable at the senior levels. These skills constantly change and become outdated. B. Relating skills are valuable across the managerial career span and are more likely to help you progress and be promoted to higher levels of responsibility. These skills help you form relationships with people both inside and outside of the organization. C. Conceptual skills are the least valuable at the entry level, but more valuable at Enron levels in the organization. These skills permit you to look past the details of everyday work assignments and see the bigger picture. VI. Talking is the work of managers. A. One-on-one conversations allow an enormous exchange of information. B. Managers spend an astounding amount of time on the telephone. The amount of time per telephone call is decreasing, but the number of calls per day is increasing. C. Video teleconferencing makes direct conversations to people around the world a simple matter. These exchanges can be informal, conversational, and not much different than if the parties were in the same room. D. Managers give many presentations to small groups of three-to-eight people in both a formal and informal manner. Or perhaps, even several hundred. These presentations are often more formal but still involve one manager talking to others, framing, shaping, and passing information to an audience. VI. The major channels of management communication are talking and listening. VIII. The role of writing plays an important role in the life of any organization. A. Managers use writing as a career sifter; if you do not demonstrate your ability to put ideas on paper in a clear, unambiguous fashion, you will most likely not last. B. Managers at all levels of most organizations draft, review, edit, and dispatch their own correspondence, reports, and proposals. C. When a document leaves your desk, it takes on a life of its own. Documents become the property of the organization they are sent to and therefore they are free to do as they see fit with your writing. D. Managers create meaning through communication, thus communication is invention. X. Information is socially constructed. A. Information is created, shared and interpreted by people. B. Information never speaks for itself; it almost always requires some sort of interpretation, explanation or context. C. The context of a message is always of paramount importance to the listener, viewer, or reader in reaching a reasonable conclusion about what she sees or hears. D. If the messages you send as a manager are to have the impact you hope they will, they must come from a source the receiver knows, respects, and understands. X. A managers greatest challenge is to admit flaws in their skill set and constantly work to improve. A. Understand your strengths and weaknesses. Improve existing skills by acquiring a knowledge base through speaking and B. Listening and, by your reading, being alert to changing trends in the industry.

Student Evaluation Form Assignment Example | Topics and Well Written Essays - 500 words

Student Evaluation Form - Assignment Example made by the internship program at information system and technology is to ensure that more about calculation has to be thought in order for any calculation that has to be made in any organization it ends up becoming easy. The other improvement is that has to be made is to ensure that more practical are done so as to make it easier for the interns to cope with any change or challenges that come their way. The internship has oriented me to the overall Information System and Technology education in a way that am able to repair computers that may have problems and also to reprocess it to ensure that any problem has been solved. On the other hand it has enabled me to know how to calculate the shipment cost that has been received and the ones sold that not being all I also link it to the new system. The other thing that my internship has oriented me to my overall information system technology is that am also able to create a company website and also to update it. The other thing is that I am able to market through the website and make sales through purchase reservation and shipping options. The curricular that has to be implemented in order to prepare future students to our company is the company should try to implement competition between interns so as to determine who the best in what he or she does is. The other curricular is that the company should ensure that the inters have to prove their creativity by being told to create something that can be of benefit to the company. Academic program has oriented me in many particular needs of the company. Such as Information and Organizations’, I have implemented it at the company to understand the overview of organizational structure and function this includes information processing and analytic perspective of the organization. New Media and the Web also oriented me to the particular needs of the company. First the company should try to make sure that the intern students do a lot of practical than theories so they have

Management Papers (leadership) Essay Example | Topics and Well Written Essays - 1000 words

Management Papers (leadership) - Essay Example Leadership is the process of motivating the actions of the people or a group in order to achieve the set of goals. There are five vital points that a leader must consider to become a successful leader wherein a leader must develop the trust and reliability of its followers. Moreover, the leader should also have the quality of sharing its vision which is quite clear and concise. A leader also must have a good interpersonal expertise of training, mentoring, interacting and listening. A leader should be responsible enough and liable for the decisions made. Moreover, the leader must have an outlook of accomplishing the desired goals by controlling each and every aspect of goal attainment and moving towards the right path (MasterClassManagement.com, â€Å"Five Key Points to Strong Leadership (thus a Great Manager)†). It has been viewed that both leaders and managers have different qualities. Leaders have an active outlook towards the attainment of goals while managers have a passive outlook. Leaders usually undergo through risk when they understand that the opportunities are prospective but managers have the tendency of avoiding risk (Zaleznik, â€Å"Managers and Leaders Are They Different?†). Steve Jobs has been considered to be one of the most successful leaders in the modern time. He had practiced such leadership that entirely changed the position of Apple Inc. which is regarded as one of the most valuable companies in the present era. As the time passed, I considered him as my role model whose leadership characters had a little similarity with my characteristics of leadership. Consequently, alike my role model, I also found out that I possess certain key strengths and weaknesses within my leadership capabilities. Thus, I revealed the strengths of my leadership quality wherein I found out that I have good communication skills both written and verbally. It has also been found out that I have good multi-tasking

Military Sciences 4 Questions Essay Example | Topics and Well Written Essays - 1500 words

Military Sciences 4 Questions - Essay Example On the other side, the interim government in Afghanistan was helpless because it was facing a number of internal and external problems like corruption, illegal trade of opium, underdeveloped economy and security breach. At the same time, Taliban was seeking cooperation with al-Qaida and to subdue the interim government in Afghanistan. In National Defense Strategy document, the defense secretary (2008) makes clear that â€Å"Violent extremist movements such as al-Qaeda and its associates comprise a complex and urgent challenge† (p.2). As the Middle East (say, especially Afghanistan) is considered as the core of international terrorist plots, the national interest of the United States is at risk in this area. To be specific, the 9/11 incident proves that al-Qaida in Afghanistan is behind the global spread of terrorism. So, the U.S. government must deal with the grass root level reason behind the global spread of terrorism. Almost all the world nations face the problem of terrori sm and religious fundamentalism. In addition, the problem of terrorism can be dealt with military involvement because other ways prove ineffective. Our military involvement supports the vital national interest because the ultimate aim of the US forces in Afghanistan is to interrupt and dismantle the international terrorist groups which operate from Afghanistan. ... So, one can easily identify that the situation in Afghanistan is worse and US security is at risk. Besides, military involvement in this area aims to keep pressure upon the terrorist groups like Taliban and al-Qaida. In short, military involvement in Afghanistan is unavoidable because it supports the vital national interest of the United States. 2. The Department of Defense (DoD)’s tendency to focus on conventional conflicts is based upon the Cold War strategy. One can easily identify that this strategy is not practical and is impossible to implement in irregular wars. For instance, the international terrorist groups make use of irregular warfare and conventional warfare based upon military power cannot withstand the same. So, the 2008 National Defense Strategy (NDS) is vital to counterbalance DoD’s tendency to focus on conventional conflicts. Within this context, NDS aims to implement a number of measures. One can see that the NDS provides ample importance to long-term effort by confronting the challenges faced by conventional warfare, which proved to be ineffective. From a different angle of view, NDS’s aim to adopt innovation into the context of contingency planning, development of different forces, and intelligence work are utmost important to amalgamate innovation into DoD. In National Defense Strategy document, the defense secretary (2008) makes clear that â€Å"We must tailor deterrence to fit particular actors, situations, and forms of warfare† (p.12). Besides, the NDS is aware of the importance of irregular warfare in Iraq and Afghanistan. For instance, irregular warfare tactics and partnership can be helpful to win wars in the Middle Eastern regions. One can see that NDS put forth innovative ideas to equip the security

Fruit Yogurt In Uae Marketing Essay

Fruit Yogurt In Uae Marketing Essay This study is an analysis of UAEs market and Nestle. This study is analyzing the suitability of Nestlà ©s plan of entering UAE with its product Fruit Yogurt. Abstract In the world of growing and emerging food companies, the name Nestle stands out. It is one of the most dominant firms when it comes to dairy products. Nestle is spread out all over the worlds with its many famous sub-brands in its portfolio like Maggi. Its dairy product Fruit Yogurt is one of the most famous brands in countries like India and Pakistan. This product finds its uses in many ways. UAE is a country where Nestle doesnt have this product in its portfolio. Though many firms are there with the Fruit Yogurt product but enthusiasm towards this product is still not there. Therefore Nestle wants to enter this UAE market as it sees it as a strategic market. We in this study are analyzing Nestlà ©s hypothesis that this market is good for Nestle if it launches it Fruit Yogurt products in UAE. Table of Contents Executive summary The following audit report on Nestlà ©s gives a vivid eloquence of the marketing related issues of the company. One can see from the time the company formed, it has not looked back. It produces three times the quantity of products as compared to any other competitor in the global market. The report contains the introduction of the company and the country United Arab Emirates. This is followed by the market analysis and SWOT analysis on the basis of which financial and environmental recommendations have been made in the latter part of the report. The companys marketing strategies are also highlighted. There is strong emphasis given to the Marketing Mix of the company. Most of the attributes of customer satisfaction are developed from the proper functioning of the 4ps of marketing mix. The report also contains an analysis based on the Five Generic Forces of Porter. This is the base for making the marketing recommendations of the company. Introduction Nestle Nestle is one of the most dominant brand when we discuss about the nutritious food industry. With over 500 factories in 76 countries, it sends its products to close to 196 nations. Only 3% employees and 1% of sales come from its home country, Switzerland. After establishing its name in most of the western markets, Nestle started focusing efforts on emerging economies in Eastern Europe, Asia, and Latin America. Most of these countries have a consumer base to support the investments nestle is making in these countries. In fact due to rising economies of these countries people are capable of buying many Nestle products and the market will sustain this demand for few decades to come. Nestle makes it a point to enter a market ahead of competition. This risk appetite for niche markets has stood them in good stead so far. It adopts the strategy of developing goods for local market. Preference is given to localization of all activities like marketing and distribution. It isnt afraid of acquiring local firms also, when opportunities are good  [1]  . Nestle prefers decentralization, given its strategy to adopt localization. Operating decisions are taken by local units. Above this is an SBU organization on food groups and still above in hierarchy is a regional organization that rationalizes marketing efforts across the region. all brandz Nestle has its products in following verticals Baby foods Bottled water Coffee Cereals Chocolate confectionery Culinary, chilled frozen food Dairy Drinks Food service Healthcare nutrition Ice cream Pet care Sports nutrition Weight management Fruit yogurt Yoghurt, yogurt or yogourt (Turkish: yoÄÅ ¸urt) is a milk product made from fermentation of milk by bacteria. The bacteria act on milk to form what is known as yogurt cultures. Fermentation in yogurt cultures converts lactose sugar of milk to lactic acid which gives the yogurt its characteristic tang  [2]  . Yoghurt is a rich source of protein, calcium, riboflavin, vitamin B6 and vitamin B12. [20] The best thing about yogurt is that people with lactose intolerance can easily consume yogurt. It is also lower in fat. As an add on, yogurt is available in different flavors like Strawberry, Mango, Berry Mix Medley, Fruit Basket, , Melon-Nata, Apple-Cinnamon and Raspberry-Apple. All images are taken from http://www.nestle.com The yogurt product range is very crucial for Nestle, as the milk and milk products contribute 48 percent to the companys turnover. Tough Nestle prices its yogurt at a little premium in many countries compared with local players, but still it is very competitive. Cultural analysis UAE History The  United Arab Emirates  (UAE) also known as the Emirates. The Emirates  are ruled by  emirs, Abu Dhabi,    Fujairah,   Ajman,   Dubai, Ras al-Khaimah,  Sharjah  and  Umm al-Quwain. The capital is  Abu Dhabi, which is also the countrys center for political and industrial activities. (Reiser) Before gaining independence in 1971, the UAE was known as the Trucial States because of a truce between the United Kingdom and several Arab Sheikhs. (UAE History) Geographical Setting Location The Emirates  is a  federation  situated in the Southeast Asia. It shares its borders with Oman  and  Saudi Arabia  and sea borders with  Iraq,  Kuwait,  Bahrain,  Qatar  and  Iran. The border with Saudi Arabia is 530-kilometer long and the border with Oman is 450-kilometer long. The total covered area of UAE is nearly 77,700 square kilometers. (Reiser) Climate UAE is hot and dry round the year, July and August, being the hottest months. During these months average maximum temperatures may reach above 48  °C on the coastal plain. The average annual rainfall is low. It is a little better in mountainous areas than the coastal region. Rain in coastal region is tough typical in its style of short bursts and torrential rains. It may sometimes lead to flood. Social Institution Family Families are usually big and have high literacy. The relationship are every strong in the Arabs and they used to follow traditions strictly. Political System UAE constitution was formed in 1971 comprising of various governing bodies.  It is a federation of 7 monarchies, where within each monarchy, a ruler has absolute powers. Arabic  is the  official language in the Emirates .Islam is the official language for the country. Even in spite of being a federation of monarchies, UAE has a president and a constitution. The constitution does not interfere in internal matters of any emirate but just looks over the relations and tie ups between the federations. (Oxford Business Group, 2010) Legal System Law in the constitution of the United Arab Emirates provides special emphasis to human rights with equality, liberty, rule of law, freedom of opinion and speech, freedom of movement, freedom of communication, freedom of religion, freedom of occupation, freedom of council and association, freedom to be elected to office is provided to all citizens by law Sharia that defines several ideas of marketing. It is Islamic religious reference that is applied to the real world by the Islamic banks.. Living Conditions The living condition has a very huge gap in UAE. Some people are very reach and the city area is very much developed, and rural is still very behind in education and living styles. Diet and Nutrition Before the imported foods came into UAE, food mainly consisted of fish, rice, bread, dates, yogurt, vegetables, and meat from sheep, camels and goats With the advent of imported foods, the quality and nutrition levels of the food has gone up. It usually consists of fish, rice, meat, and a vegetable dish. There are some strict Muslim rules about eating pork and alcohol, which are closely followed, like the meat should be slaughtered in the traditional halal method. Emiratis are famous for their hospitality. They put in great efforts to welcome guests and also have a good time with guests. Traditionally guests are welcomed with dates. With a large inflow of immigrants, restaurant industry has picked up with offers of various ethnic foods Economic Analysis Demographics Population The population is estimated to be at 4.4 million people by US state department with just 15-20% of these being citizens. Since the growth of industry in late 1960s and impetus in trade, population of expats from Arab countries, Indian Subcontinent , Europe have increased. (Oxford Business Group, 2010) Growth rate The population is growing at 4% per year. Age Structure The Age breakup of UAE is as follows    0à ¢Ã‹â€ Ã¢â‚¬â„¢19 years: 27.4% (female 40,328,895, male 42,667,761) 20à ¢Ã‹â€ Ã¢â‚¬â„¢64 years: 60.1% (female 90,813,578, male 89,881,041) 65 years and over: 12.6% (female 21,991,195, male 15,858,477) (Oxford Business Group, 2010) Literacy There are many programs run by the government to enhance the level of education in all levels ranging from primary education, secondary education to masters level education. With recent opening of many institutes of international bodies there has been a recent growth in the level of education and its quality. Literacy rate in emirati citizens is 90 % in the age of 6-12 years. (United Arab Emirates, Education) Since education in very important in all the sectors of the society there are many steps taken by the government in the recent time to lay focus in this domain Ethnic Groups A large proportion are South Asian, of the order of 84 percent comprising of Pakistani, Bangladeshi, Chinese, Indian, Filipino, Thai, Westerners and rest 16 percent are Arabs Religions Islam is predominant religion with, approximately 85 percent Sunni and the remaining 15 percent are Shia. If official ministry documents are to believed, 76 percent of the total population is Muslim, 15 percent is other, and 9% is Christian. Economic Statistics and Activities GDP and GNP Nominal per capita, GDP = USD 47,407, as per the  International Monetary Fund  (IMF). GDP (PPP): US $ 182.8 billion GDP (nominal) US $ 252.2 billion (Economic Statistcis ) Inflation Inflation is a becoming a major roadblock in UAE for last couple of years. Currency valuation is also a point at the top of minds of the consumers. The main problem is UAEs pegged currency against the US dollar. Dirham, its national currency is pegged against dollar. So as dollar loses value, dirham also follows suit. BMI estimates real GDP in 2009 at 5.4.0%, with another very good performance in 2010. Projected values are at rate of 5.4%, as a result of a small contraction in the oil sector (-2.6%), offset by continued out performance in the non-oil sector (10.5%). Thereafter, we see a cyclical slowdown to 4.5% in 2011 and 3.9% in 2012. (Economic Statistcis ) Channels of Distribution (Macro Analysis) Retailers The way retailers work in UAE is a little different than in other countries .There is not VAT or service tax and the more good news is that retailers are not required to report their quarterly earnings. The retailers thus have a bright future in this country shown by the recent success. UAEs retail market is growing relatively at a faster pace when compared to other developing economies of the world Mall culture has come as an advantage to the retailers who have been able to attract the local customers and tourists alike. (Oxford Business Group, 2010) Market Audit and Competitive Market Analysis Market Analysis The market for dairy products has been growing over the years globally with a special focus on Nestlà ©s products. Dairy products like yogurt have now started to be recognized as everyday snack. They are the most readily available food item in the eatables shop in almost all of the countries that Nestle exists in. (Weaver) The major factor that can influence a person to invest in the dairy product market is that it has been growing every year on an annual basis of 10%. The reason is inevitable. Nestlà ©s targets all forms of the society. Be it children or the youth or the aged, Nestle has products for all of them. This gives it an advantage over its competitors. Even though its recognition is not as high as the other products in the Middle East market, people had started considering Dairy product as nutritious edibles as a traditional mark in the food industry in the medieval periods. One can be worried of the fact that the history of the dairy product has not been on the expansion side. This is due to the rise in inflation. But at the same time there is a good deal of boom in the financial sector that accounts for the better future prospects of the products. The history of Dairy products in the market is that it has been a part of the local custom. Meals are considered to be the important routine of the day. It is certainly a custom to have a nutritious diet. This trend has been continuing ever since civilization began. As Nestlà ©s product like sweet curt or Fruit Yogurt has brought nutritious food is easily available readymade packs, it is highly recognized in most part of the world. One must also understand that other dairy products of Nestle include chocolates that add flavor to the rich vitamin and calcium content. As a result, it has been preferable from the time businessmen have taken it to higher standards. This is more beneficial for targeting the children. (Yogen Fruz (Canada) Signs UAE Franchise, 2010) It has been often said that the world has been progressing largely of late. Lets have a look at it from the Nestlà ©s products industrys perspective. There has been a greater progress in the nutritious food industry over the last decade then in the last quarter of a century. The percentage of people favoring Nestlà ©s product is more preferred than any other edible commodity, has gone up. It has gone up to 27% as against the mere 2.5% only some 15 years ago. This rise is due to the fact that Nestlà ©s food products have been gaining fame on account of the diversity of the products manufactured. If one gives a thought over the condition of nutritious food industry; he/she will put in a developing stage. But the development is not small. It has been developing at a rate no lesser than the other recognized industries. Lets consider Abu Dhabi for an example. The capital city of UAE has a good deal of cereal consumers. The recent surveys reveal that more than 17% of the population takes dairy products as a favorite snack (this includes the other products that Nestlà ©s manufactures). This is also a boon for the industry. Other than just the simple junk snacks, there is such a lot of variety in Nestlà ©s products that it has taken its food industry to the peak. The most preferred flavor in UAE is anything that which has a blend of chocolate in it. The company can certainly take advantage of this fact. (Our Brands) Keeping all these factors in mind, there was a survey of the number of people who have increased their consumption of nutritious food in the world. More than 70% of the population said that they have increased their nutritious food consumption (especially dairy products) over the last few years. This can boost up investment in the product. SWOT Analysis Strengths Company Name: The very name of Nestle brings with it the confidence of quality as it has reliability and trust associated with it. Usually, the consumers mind they prefer Nestle products over other brands time and again whether it is their Dairy product or something else. Quality: Nestlà © is the one of the biggest manufacturer of diary food products all over in the world. The Nestle name is synonym of quality. They have a tradition of providing food products of supreme quality. Most of their products belong to category of assured and certified quality confirmed by tests done by quality assurance companies. Its production facility is certified with ISO certifications and also, FDA approval certificates. But, the quality differs from country to country for example Nestle juices sold in UAE are all artificial and with preservatives whereas usually in other parts of the world such as United States they are preserved naturally with citrus. But this difference doesnt mean that products are of low quality anywhere in United Arab Emirates. Manufacturing processes: Nestle boast of having state of the art technology machines, Certified and proven process and techniques which facilitate them to produce best in the category. Trustworthy company: Nestle symbolizes trust. Consumers have faith that the product will be anything but harmful. No one should be surprised if Nestle yogurt will occupy the highest market share in the market of United Arab Emirates. Consumption in immigrants Culture: As discussed, many foreign nationals are living together in UAE. Outsiders constitute a big population in UAE. They are kind of used to most of the Nestle product including yogurt in their home countries therefore this population doesnt need education regarding Yogurt consumption benefits. Yogurt is usually used for various purposes including for cooking. Usually while cooking, yogurt can play an important role same as many local dishes that are cooked in Yogurt. Weaknesses Lack of awareness: One big drawback associated with the launch of Fruit yogurt in UAE or any Middle East countries is low awareness among the citizens. A lot of people dont know that any such type of product is there in the market. The product is already present in the market the acceptability among the UAE citizens is very low. Price: The other major weakness that the company possesses is that the selling price of Nestlà ©s products is comparatively higher than the competitors in ost of the countries it is present. The company accounts this fact to the intensive use of natural resources. But the end-users are the customers who are certainly not going to entertain such excuses. Big accounts: Company Nestle doesnt carry with it any fixed allotted funds for advertising high. Its budget for advertising is fixed as a percentage of its sales. This type of strategy usually backfires when product is losing market when compared to its competitors. If the sales are not getting high so will be advertising therefore the products sales suffers a lot. Availability: Availability of normal Nestle product is also a problem for Nestle. It also contributes to the low sale Nestle product as of now in UAE. Retailers dont want to keep product which has low acceptability in the market but takes a lot of space in freezer space. But Nestle do give their retailers a freezer which increase its products visibility therefore sales. Therefore the retailers who dont have space constraint usually accept the Nestle product wholeheartedly. But the problem comes when its given freezer is utilized to put other FMCG product of higher demand in market or competitors product. Lack of Distributors interests: Distributors usually dont accept Nestlà ©s product because of its need to be transported in chilling environment. Nestle fruit yogurt need to be transported in chilling environment of nearly 2- 3 degree Celsius. Therefore whichever distributor who is willing to accept the distributor relationship will have to fulfill the requirement of having a capability to transport on this demanding condition of maintaining chilling condition in transportation and distribution. It is kind of costly affair for distributor under until and unless Nestle occupy a large market within a very short span of time so that even distributors can get economy of scale. Chilling need: The basic requirement of Nestle fruit yogurt to keep it a chilling temperature all the time makes it difficult for even retailers to accept the product. They have a fear of the case that in case if they are not able to sell its proper quantity they will have a huge carrying cost of the product. Therefore they dont want to accept the product in very in initial phase of the product launch. This is a risk factor which company will have to wave off offering higher margin on its yogurt product as co pared to any other product. Low Expiry date: Nestle fruit Yogurt product has low expiry date. Whatever the keeping condition it has maximum expiry time of 10-15 days. This makes retailers to sell the product as soon as possible. Therefore Nestle product are kind of tension of tension to retailers when it comes to their dairy product section. This is also another hindering factor which will affect the yogurt sales in its initial days. After every 10-15 days every stockiest have to refresh its product line. Even if te retailers start putting the yogurt because of Nestlà ©s brand name, the sales in initially sales consistency cant be guaranteed therefore there will not be any limit on amount of their stock that will go waste because of the expiry. Opportunities Potential market for fruit yogurt: Nestle fruit Yogurt is nutritious food product mainly ad from milk and has very low fat as compared with the milk. Fruit flavor ends its sourness associated with it. Therefore nutritious food with good taste has a great potential market in UAE. There is kind of big market for Nestle to explore. Presence of other nationalities and hot climate works as a topping on the already existing potential market for Nestle to cherish. Most of the sil=milar product has huge acceptability and good thing is that Emirates have high per capita Income which will work as a advantage for the Nestle to putting their product in premium segment and gaining huge profit from this segment. Climate of UAE: United Arab Emirates climate is an extra advantage for Nestle to Ancash. It hot climate prompt residents to have some cold nutritious products daily. Usually in summers, ice-cream sales increase a lot but still there is a need to find a substitute having similar frosted class as well as some health benefits associated with it. Here Fruit yogurt comes to fill the gap. The consumption of yogurt in the summers in most of the south east countries is as follows: plain form Lassi meal component such as raita culinary The high use of yogurt in its fruity flavor form gives Nestle one big opportunity to sell frosted fruit yogurt in summer-time. Tax exemption: Absence of any Value added tax VAT or sales tax in UAE prompts lower price of most of the products and therefore higher amount of sales in UAE. Many companies have entered the market seeing this facility only. This also give companies to make more and more profit on their product as the VAT or sales tax part of the price usually is shared by either the customers or by companies. The amount saved by companies here as part of no Vat can be utilized for better advertisement and educating consumers. Threats Competitors: Competitors are already there in this market in UAE market. Out of these competitors some are really very serious and have a reach on international scale. Some major firms who have presence in UAE market are : Pinkberry frozen yogurt Marmum fruit yogurt Al ain dairy yogurt Yogen fruz Al rawabi fruit yogurt   Yogurberry frozen yogurt So it will be bit difficult for Nestle to compete with these players. It has spend heavily in the market for advertisement and brining awareness about its new product. Competitors Analysis Competitors are already there in the market with their yogurt related product in the market. Some of the famous brands which already have their yogurt product in the market are as below: Pinkberry frozen yogurt Marmum fruit yogurt Al ain dairy yogurt Yogen fruz Al rawabi fruit yogurt   YogurBerry UAE frozen yogurt Yogen Fruz is an international brand which has specialty in this section of frozen flavored yogurt. It is a master franchise venture with Arcology Investments, which is based in Dubai, UAE. Arcology is very proud to declare that they are opening their first Yogen Fruz outlet in Dubai very shortly. Their recently confirmed that their aim is to open 30 similar outlets in very recent future in the Gulf region. They are also aiming neighboring countries including Qatar, Oman, Kuwait Bahrain. Yogen Fruz has presence in more than 25 countries and spread over around 1200 locations. Their specialty is to provide more and more flavors of frozen yogurt. The YogurBerry UAE LLC is famous master franchise of YogurBerry group present in the United Arab Emirates. YogurBerry is one of the first premier and all-natural, non-fat frozen special yogurt brand which brings unique flavor and frozen style first time in the country. YogurBerry claims to be classy, healthy and different. YogurBerrys has opened its first outlet in Dubai, in late June 2009 to make Dubai get exposed to totally different culture of taste. Similarly, other players are also geared up to cover UAE market as soon as possible and they are playing every tactics to attract consumers towards them to reap a first movers advantage as soon as possible. Porters five forces  [3]   The threat of substitute products Nestlà © products entry in the market is a bit late. Fruit yogurt nestle is subject to face crisis as too many players want a piece of this market. Actually product fruit yogurt will face competition from local unflavored Dahi which is available at much cheaper rate than Nestlà ©s fruit yogurt. This fact will be intensified by the fact that local most of the time prefers local items over foreign items. We can also say that it will face competition from ice-cream. Here the only advantage it has is it contains low fat as compared to ice-cream but age-old ice-cream concept is difficult to be substituted with relatively new yogurt concept. The threat of entry of new competitors Many entrepreneurs are willing to invest in this field of dairy product diversity on account of the health conscious trend that has been continuing in the recent past, as it comes under the booming sector. So, the only option left for Nestle to prevail is to maintain a constant switching of costs and make proper use of its brand name. This has been seen in many other companies like HP. It is therefore recommended that with constant switching, Nestle will be able to provide its users with the products in the time span they want. The threat of competitive rivalry Food Snacks is a field where competition doesnt just come from price dimensions but also from innovation and advertisement. Nestle should realize the number of competitors it has and the diversities in which they exist. Sometimes, the reason for the late delivery of products is also competition. Different rival companies can make negotiations with the producers for the delay. Nestle has to be careful of this fact. The bargaining power of customers  [4]   Nestle dealers will be forced to keep higher prices of products to compensate for some bargain. This generally happens at villages or types. At the same time they should also keep price sensitivity in mind. So, Nestle dealers have to make a proper balance between price sensitivity and high market price for bargain compensation because there can be decent customers as well on visits to such places who might have to pay high once, but then never return or buy the commodities at their respective places. This is because one wrong step leaves a mark on the entire supply chain and finally has an impact on the company as well. Such are the customers who finally realize the companys conditions and deliberately make orders that the company cant fulfill. Nestle should not give a chance to any customer with such views. The bargain power of suppliers Nestle is more or less a Food product company, so it owes much of its pricing to its suppliers. The raw materials that it uses, determine the costs of its products. So, it is highly beneficial to have a team which is good at bargaining to keep the cost of production low. This requires a good deal of ground level work. Marketing Strategies 4Ps Product Nestle fruit yogurt which is currently offered in 3 major different flavors in most of the countries. The main flavors which are offered are peach strawberry mango in 100g cup. Strawberry can be said to be most popular of all the 3 flavors and it is usually consumed more than other two. Nestle usually keeps on adding the flavor in the country in which is already present using the flavors that are famous in those very countries. The yogurt is already there in the market in UAE but the problem is that not a large part of UAE crowd is in fan of this yogurt thing. Say it a lack in promotion by other marketers or their targeting on elite class, this product really needs to be market through educating customers. The rate of consumption among Emirates needs to be increased to increase the overall sale of the product. The quality of product is not questionable; as it is part of trustable nestle group. Price The price set by Nestle of the fruit yogurt is minimal in most of the countries like India and Pakistan. It is around 15 rupees/cup. Seeing the flavors which are being offered at this price, it is considered very reasonable. The main fact that Nestle has to refresh its stock after every 10 15 days is a problem. Therefore selling only at Nestle special stores will make Nestle to manage inventory well. Selling this awesome project at this affordable is the main thing which makes Nestle popular in all the markets. We can say that seeing the per capita income of emirate people that the product will be great hit in the market and Nestle can charge premium price for the product at later stage. Place Like all the other countries, Nestle should launch its product only in the major cities in United Arab Emirates. The main reason is that the urban people due to large per capita income are ready to use new product which they think is of good quality and have value for money. People in small cities are used to of their own brand and their tendency tgo use their favorite brands all the time make them a bad customer for Nestle. Targeting only big city will make its product to sell in bit low volume but it will be good for Nestle in maintain its goodwill and help Nestle to charge a premium price from its urban consumers. Company can target anything between 5000 to 10000 retailer in 2 years of time span. Promotion Last P which symbolizes promotion related with marketing interface. It is suggested the promotion plan of Nestle should be through following mediums. TV program Billboards Advertisement in newspaper, Magazines and television Banner Kiosks TV Program 5 minute of daily TV show @ 8:30 pm Nestle should broadcast a re

The Relationship Between Political Processes and Science Essay

The political processes involved in the production of scientific facts and technology continues to be misrepresented and underemphasised in contemporary academic and wider public discourse. This is evident when considering the approaches employed by historians, philosophers and commentators when interpreting past revolutions, paradigm shifts and controversies in science. In this failure to account for the intrinsic association of politics, scientific facts and technology, it has led to the problematic distortion of how science relates to society and operates as an institution. Several assumptions are often made about science, for example the existence of an objective ‘scientific method’. Naà ¯ve inductivists who maintain this view claim that â€Å"science starts with observation†, and secondly that â€Å"observation yields a secure basis from which knowledge can be derived† (Chalmers, 1982, p. 22). This standard model of science raises much concern as it negates to account for the complex nature of observation. Firstly, Gestalt imagery demonstrates the variety of distinct meanings which can be extrapolated from one image and so a variety of stimuli. Secondly, the standard story of ‘scientific method’ through observation is weakened when considering the importance of ‘gaps’ within science, shown through the Solar Neutrino case study. Scientists observed the activity of solar neutrinos and in 1967, when data begun to transpire, inconsistencies were noticed which defied their predictions. There were disagr eements concerning the reading of the results and from 1968 to 1978 the scientific community continued in their attempt to resolve the ‘gaps’. A crucial question arises, which interpretation of the image or data is ‘correct’ or ‘legitimate’... ...999, p. 17 - Bishop, J. and Landell-Mills, N., ‘Forest Environmental Services: An Overview’ in Selling Forest Environmental Services: Market-based mechanisms for conservation and development, Earthscan, London 2002, p. 30 - Ede, A. and Cormac, L., A History of Science in Society: From Philosophy to Utility, Broadview Press, Ontario, 2004, p. 209 - Kill, J., ‘The Scientific Uncertainty of Carbon Sinks’ & ‘Why Carbon Sinks Won’t Help Stop Forest Destruction’ in Sinks in the Kyoto Protocol: A dirty deal for forests, forest peoples and the climate, FERN, 2001, p, 9 - Kuhn, T., The Structure of Scientific Revolutions, The University of Chicago Press, 1996, p. 56 - Pinch, T. J. and Bijker, W. E., ‘The Social Construction of Facts and Artefacts’ in The Social Construction of Technological Systems, ed. W. E. Bijker, T. P. Hughes and T. J. Pinch, MIT Press, 1987, p. 19

How Does of Mice and Men Present the Life of a Migrant Worker

John Steinbeck did represent the lives of migrant workers in his novel Of Mice and Men. The lives of migrant workers were hard, challenging and unrewarding. Migrant workers suffered from poverty because they were low-wage workers. They were forced to travel between American states in search of seasonal work . In the novel; John Steinbeck shows the harsh reality of their lives. During the Great Depression most men were forced to move around on their own to make money to send home to their families. Most felt isolated and found it hard to make friends as they moved around so much because of the nature of their work. Loneliness is a theme in this novel that is reflective of the time period in which the novel was written. Steinbeck shows the loneliness of the migrant ranch workers through Curley when one of the characters says â€Å"Curley ain’t giving no-one a chance,† this shows how reserved the workers become as a result of constantly being on their own and having no stable relationships. George and Lennie are different however, and do have someone they can talk to and throughout the novella most characters are suspicious of their close relationship. During the time when the book is set The American Dream was very much alive. During the time of The Great Depression many people packed up their families and headed for LA as that seemed to be the best place to go. Each individual had their own interpretation of their ideal situation for life. For many this would be fame or fortune but George and Lennie had their own idea. George and Lenny both shared â€Å"The American. Dream† of owning their own small farm house. This is what keeps both of the characters motivated throughout the novel. ‘Some day – we’re gonna get the jack together and we’re gonna have a little house and a couple of acres an’ a cow and some pigs and –‘, George and Lennie constantly repeat this phrase continuously throughout the novella. When George talks about the dream ranch Lennie gets really excited about it even though he has heard it a thousand times. Lennie finds that having the â€Å"dream ranch† repeated to him, soothes his mind and makes him feel happy. Also, it allows him to have something to look forward to. Many times during the book Lennie mentions taking care of rabbits. Lennie likes the fact that he will be able to have something to take care of and that they will be his own. Also, letting him know that he will tend the rabbits works as an incentive for him not to get in trouble, the quote â€Å"But you ain’t going to get in no trouble, because if you do, I won’t let you tend the rabbits† proves that Lennie will try to stay out of trouble as much as he can.

The Roles of Queens, Drones and Worker Honey Bees

The Roles of Queens, Drones and Worker Honey Bees Honey bees are social creatures that enlist a caste system to accomplish the tasks that ensure the survival of the colony. Thousands of worker bees, all sterile females, assume responsibility for feeding, cleaning, nursing, and defending the group. Male drones live to mate with the queen, who is the only fertile female in the colony.   The Queen The queen bee is the dominant,  adult female bee that is the mother of most, if not all the bees in the hive. A future queen bees larva is selected by worker bees to be nourished with a protein-rich secretion known as royal  jelly so that it can sexually mature.   A newly hatched queen begins her life in a duel to the death with any other queens present in the colony and must destroy potential rivals that have not yet hatched. Once she accomplishes this, she takes her virgin mating flight. Throughout her life, she lays eggs and secretes a pheromone that keeps all other females in the colony sterile. Drones A drone is a male bee that is the product of an unfertilized egg. Drones have bigger eyes and lack stingers. They cannot help defend the hive and they  do not have the body parts to collect pollen or nectar, so they cannot contribute to feeding the community. The drones only job is to mate with the queen. Mating occurs in flight, which accounts for the need of the drones for better vision, which is provided by their large eyes. Should a drone succeed in mating, he soon dies because the penis and associated abdominal tissues are ripped from the drones body after sexual intercourse. In the fall in areas with colder winters, worker bees mind the food stores and prevent drones from entering the hive since they are no longer needed, effectively starving them to death. Workers Worker bees are female. They accomplish every chore unrelated to reproduction, which is left up to the queen bee. In their first days, workers tend to the queen. For the remainder of their short lives (just a single month), workers keep busy. Newly hatched worker bees are larvae, unable to feed themselves. Worker bees feed their larvae a liquid called worker jelly, and they eat as many as 800 times a day to build up fat stores. After eight or nine days, larval worker bees spin cocoons and enter the pupal stage. Three weeks later, fully-formed worker bees chew through their cocoons; just a few hours later theyre ready to go to work. There are many jobs for workers to do, such as preserving  honey, feeding drones, building the honeycomb, storing pollen, removing the dead, foraging for food and nectar, carrying in water, fanning the hive to maintain the proper temperature, and guarding the hive against invaders such as wasps. Worker bees also make the decision, when necessary, to relocate the colony in a swarm  and then rebuild the new nest. Maintaining proper temperature for the hive is crucial for the survival of the eggs and larvae. The brood chamber for the bees young must remain at a steady temperature to incubate the eggs. If it is too hot, the workers collect water and deposit it around the hive, then fan the air with their wings causing cooling by evaporation. If it is too cold, the worker bees cluster to generate body heat.

Bullshit Nike Corporate Mission Statement Research Paper Example

Bullshit Nike Corporate Mission Statement Research Paper Example Bullshit Nike Corporate Mission Statement Paper Bullshit Nike Corporate Mission Statement Paper Nines corporate mission statement To be the worlds leading sports and fitness company is Nikkei primary objective. Through the introduction of our new product, Nikkei E-plus, we hope we can bring Inspiration and innovation to every athlete In the world. We believe that If you have body, you are an athlete. The previously slogan of Just do It represents the detached, determined, unsentimental attitude of every sport men. Same as the new slogan for our new product Nikkei E-plus, Just drink It, It represents the same meaning as the previous slogan. It Is cool, funny, and classic. Nikkei E-plus long term financial goals are high single dealt revenue growth; mild-teens earnings per share growth; and Increased return on Invested capital and accelerated cash flows. Our first step Is to focus more to grow market share. Although In short term after Introduction of new product, Nikkei E-plus may be In lost state due to the large amount investment are invested into product development and marketing campaign. However, we have strong confidence that we can enter the sport drink market in just half of the year. Our market share will grow instantly in middle term and starts to turn lost into profit in 2 years. Our 3 years middle-term goal is to increase net income to $10 million through Nikkei E-plus in the year 2013. We will slightly adjust our pricing for Nikkei E-plus after it reach mid-high market share to ensure to get high return rate in long run. In 5 years long-run objective, we wish to achieve an aim that increase our net income 25% annually.

Nurse Practitioner Essay Example | Topics and Well Written Essays - 500 words

Nurse Practitioner - Essay Example This entails following up on my patients’ well being, as per the clinical guidelines (Hollier, A., & Hensley, 2011). This role will display the dedication I have towards health promotion, disease prevention and treatment, as working in a clinic setting is my passion. The type of organization I expect to practice my nursing profession is a clinical setting. A clinic setting is a health care facility that is focused on the health of patients, with intent of serving the community. The clinic provides a variety of health care services and treatment. It is essential to have clinical experience so as to work in a clinical organization. In order to obtain clinical experience, I have learnt that I have to be involved and dedicated in the health care center. My education as a nursing professional has sharpened my clinical skills, thus giving me a chance to practice clinical medicine; that is to help the doctor when examining a patient. As a registered FNP, I will perform duties like physical examinations to patients, obtain health histories, diagnosis, and to prescribe treatment aimed in improving the patients’ conditions. Moreover, I will also perform functional, development, and psychosocial assessment (Wyckoff et al., 2009). This means that at times I will work together with a doctor, and at other times completely independent of a doctor. As an Independent and advanced nurse practitioner, I purpose to come up with perfect solutions for my future workforce. Thus, I will promote the best health care practices and service (Ho llier & Hensley, 2011). The Florida Board of Nursing will support my role in the clinical setting that I expect to work. This is based on the fact that this board will license my nursing profession. The board will support my role of nursing in the clinical organization by ascertaining that I am a qualified medical practitioner with the appropriate skills that are required. It will

The Healing Power of Music Essay Example | Topics and Well Written Essays - 1250 words

The Healing Power of Music - Essay Example There are still other favorable aspects of music to people aside from the Mozart effect. This one aspect is the capability of music to heal people. This area does not have a certain approach or a definitive description. It plainly proposes that the wonderful creation of music can improve and enhance the condition of individuals in their physical and mental levels for a more holistic growth (Mount, 2004). This statement of music having healing powers has been demonstrated in various fields and areas like the bible, arts and literary forms. For example, in the Bible, the story of David depicted how the young boy alleviated and appeased the heart and soul of King Saul. The Greeks were also known for using lyres and flutes. The music created by such instruments is capable of healing. It was even suggested that Alexander the Great was restored to having a sound mind when he was made to listen to the music created by the lyre. Egyptian writings that already have more than two millenniums of existence illustrate how chants and charms were able to treat predicaments like barrenness (Heather, 2002). Evidently, these events in early history attest to the healing capabilities of music. Yet, it is still imperative to prove today the mechanism of how music can have healing powers and to establish whether or not this will really work. Dr. Balfour Mount, a professor at McGill University and specializing in palliative medicine, puts forth that this healing aspect of music can be associated with the life condition of the person. In an article, he discussed how this condition or quality of life is given a subjective interpretation. Thus, the meaning and value will vary from one person to another. Still, two common factors among different individuals are highlighted, that is 'satisfaction in life' and 'emotional well being' (Mount, 2004). In this regard, it is evident that there are inherent qualities in every individual that make them value the same thing despite their differences in situations and attributes. This can be gleaned from the fact that life is seen as a continuity or journe y that has to be traversed, and music, as proposed by Dr. Mount, can aid in supplicating energy to the person at whatever state he or she may be, be it of joy or sadness (Mount, 2004). Furthermore, people also experience different states. It is not as simple as having one or the other, just like how the statue of Buddha with three heads embodies this idea. The Buddha statue has three heads going into varying directions. The one heads to the right, the good path. The head at the other side leans to the left side minding the evil. The one in the middle and facing forward has a serene disposition, suggesting a state that resembles the disposition of the mind of God. Such representations propose that in life, there really is an option to find a peaceful and calming state of mind that is beyond merely choosing the good and evil. This is the exact state where a therapeutic music can lead a person (Oliver). Music heals by allowing the person to work on whatever he or she is confronted with at present. One must not worry at what happened in the past nor stress out on planning for the future. The whole process entails a 'letting go' of any 'literal or rational patterns of thought' and it also requires recognition of what happens in reality in a more 'imaginary, intuitive and metaphoric way' (Mount, 2004).